Virgo de Novo - True Tone Purple Toning Shampoo Tones Yellow Tones, Moisturizes, Brightens Lightened & Natural Blonde Hair

Why Use Virgo de Novo Purple Toning Shampoo? The Virgo de Novo Purple Toning Shampoo is a vegan formula enriched with purple pigment. It nourishes, hydrates, and moisturizes dry and chemically treated hair. This shampoo helps reduce the new re-growth demarcation line. It also helps counteract yellow or pesky brassy tones, leaving your hair fuss-free and dazzling. The toning often lasts from 3 to 5 shampoo cycles. Our Purple Toning Shampoo is specially designed for brassy hair, bleached hair, silver hair, and blonde hair. The purple/violet pigments neutralize style-ruining yellow and brassy tones. Shades of yellow and light orange are found across the violet and purple hues on the color wheel. In other words, purple will cancel out yellow. If you see bright yellow tones where your cool blonde highlights used to be, this shampoo helps restore the color. It brings back your cool blonde hair. You will enjoy brighter blondes! Advantages of Virgo de Novo's Purple Toning Shampoo After a few weeks of shampooing, sun exposure, and heat treatment, your gorgeous color-treated hair will look less beautiful, and the color will start to fade. Hair Salon professionals recommend using Virgo de Novos Purple Toning Shampoo to bring back the brilliant color. Plus, your hair will be moisturized and hydrated. Just make sure to choose the right shampoo for your hair type.